Most design writing shows you the finished thing. These are the other half — the questions I ask before the first pixel, the moments where the real decision actually happens. The questions are the work. So this is where I show them.
Someone asks me to react to a color — a name, a hex, a single swatch — and I genuinely can’t. Not because I’m being difficult. Because the question is missing the only thing that makes a color mean anything.
Read the note →A client brings you something they made — photos, words, a logo — and quietly braces for you to confirm what they already fear. The caring question makes it worse. Here’s the question I ask instead.
Read the note →New notes land when a moment is worth keeping. If one of these made you feel something about your own brand — come say hello. The conversation is my favorite part. 💜