Wave
Crest
Momentum, held — the wave at the top of its arc, warmed from Hokusai's Prussian-blue cold into sunset coral and amber.
For the founder who built something enormous, standing right at the edge of letting it move.
Eight Colors.
Eight Jobs, Cut Clean.
Nothing here blends. Sunset Coral is a flat printed plane, poured into the shape the line makes. Deep Plum Undertow is the deep water the whole composition rests on. The eight colors are the print layers; the discipline is what makes them one wave.
Everything Your Brand
Needs to Hold.
Wave Crest is a complete brand identity system — eight colors, three typefaces, and every surface your brand lives on. All of it built to carry the same poise, the same discipline, the same held breath at the top of the arc.
Color Palette
Eight colors with full material documentation — hex codes, contrast ratios, WCAG accessibility pairs, eight-jobs roles, and usage guidance for every slot.
Typography System
Zilla Slab for display (the cut), Lora for subheads (the breath), Work Sans for body (steady, out of the way). All Google Fonts — free forever.
Brand Board
The full visual identity at a glance — palette, type, tone, and material in one reference surface. The whole print at once.
Social Headers
Profile and cover image templates ready for LinkedIn, Instagram, Facebook, Pinterest. The wave, scaled to every feed.
Link-in-Bio Page
A fully responsive standalone link page — ready to deploy. Coral at the crest. The print holds the links.
Color Combinations Cheat Sheet
Every approved pairing with contrast ratios so you always know which colors can travel together — and which ones are meant to anchor.
Nothing Is Flat.
Everything Is Material.
Hokusai carved the block once, then printed clean — no gradient, no blend. These colors carry that discipline: each one a printed layer, not just a hex. The pooled ink. The bare paper. The thinnest pass catching the most light.
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Deep Plum Undertow
Carved woodblock ink, deep and matte, pooled thickest in the deepest recess of the block. The floor the whole composition rests on — warm-deep, forward, glowing faintly rather than receding.
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Charred Umber
The bold printed outline itself — flat, graphic, slightly uneven at the edges the way hand-carved woodblock line always is. The workhorse that draws the wave.
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Sunset Coral
Flat printed color field, no gradient — woodblock doesn't blend, it layers. Warmth and lift without alarm-red intensity, the hue the eye goes to first.
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Amber Swell
A second flat print layer, slightly translucent where it overlaps the coral beneath it. The counter-voice, named alongside the Signature but never competing with it.
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Spark Ember
The brightest, thinnest ink layer — where the print catches the most light. The foam-claw crest, hot and precise, a controlled pop rather than a clash.
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Clay Dune
The paper itself showing through a thin ink pass. Muted, mid-value, the bridge that keeps the flat planes from splitting into two disconnected halves.
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Warm Cream Foam
The paper's own warm cream tone, unprinted. Clean space that still feels like part of the print — the ground the wave lives on.
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Salt Spray White
The paper at its lightest pass — foam rendered as almost-bare paper with the faintest warm cast. The technique signature that has to survive the whole stylization.
Not a kit about crashing. It's the breath held
at the top of the crest, on purpose.
The same wave.
A different light.
His was Prussian-blue cold. Hers is sunset, and it's holding steady.
Hokusai's wave isn't chaos — every plane is a decision, cut once and printed clean. That's this kit. Not crashing. Poised force, held on purpose. The wave didn't lose its structure when the light changed. Neither did she.
The bold line is the same. The foam-claws are the same. The single held instant is the same. Only the temperature moved — indigo depths to warmed plum, pale foam to warm cream. That's the whole thing: a woman can take someone else's technique, flip its entire temperature, and make something no one has ever seen before. That's exactly what a brand can do.